Since I don’t know when I’ll be able to get another book published (I’m in the middle of writing), I need to boost the sales of my existing books, and that means doing promo.
I’m afraid I’ve become my own nightmare PR client. In my PR agency days, I used to gripe about the clients who didn’t want to do anything about publicity (in spite of them having hired a firm, but it was usually the company that hired the firm, while the people I actually had to deal with were opposed to publicity) because they thought their work should speak for itself. Or they were willing to try one thing once, but if they didn’t get immediate, obvious results they’d give up. Or they weren’t willing to do what needed to be done to have a good PR campaign. I’ve been doing all those things. I’m especially bad about trying something once or twice and giving up right away when it doesn’t seem to do any good.
So, I’m going to spend the next few months trying to be consistent about my marketing and publicity efforts. I have to do at least one promotional thing a day, and I’ve got a few tasks that I’m going to do consistently and regularly for these three months to see how it all adds up. I can’t just do it once and give up.
I’ve been trying to do some graphics for some of my blog posts, and I’m putting them on Pinterest. If you’re on Pinterest and want to pin or share them, or whatever you do on Pinterest, that would be lovely. I’m also going to get my newsletter going again. I’ve let it fall by the wayside because I couldn’t think of anything to say. I’m working to get my books up on the Google Play store (they’re taking forever to get that up and going). And I think I’m actually going to do that video project I’ve been musing about. I figure if I’m still thinking about it months later, that means it’s something I should do.
I even made a chart and a checklist to keep myself honest. The chart is for tracking those activities that I’m trying to be consistent about and doing at least once a week, and the checklist is all the tasks I need to get done to have my ducks in a row.
Now, will my enthusiasm for this last more than a couple of weeks?