Publicity

Getting Discovered

As an addendum to yesterday’s post, that “but/and so” thing is a good way to test your book because you can use it to make a kind of outline — the characters want THING, and so they do something, but something else happens, and so they must do something else, etc. It wouldn’t be a pretty synopsis, but if you can’t link the scenes with either “but” or “and so,” you need to rethink the scenes. I managed to fix that problem scene that I needed but that didn’t really fit by making it an “and so” and by having it lead into a “but.” And there was much rejoicing.

Meanwhile, I’m back to pondering publicity. I’ve become increasingly aware that I have an awareness problem. Quite frequently, I’ve noticed people asking for recommendations or making lists where my books would be the perfect fit or where I would think I’d be included, but I’m not mentioned (these tend to be venues where recommending your own works is frowned upon). It seems that people who read my books love them, but there are huge swaths of people, especially within the target markets, who don’t seem to have heard of me at all. And although publicity was my former career, I’m not sure how I can get noticed like that in the book world. The venues I’m able to reach have already been reached. I’m considering trying some new things.

Supposedly, newsletters are a great marketing tool, but to me, that’s preaching to the choir. You’re reaching the people who already care enough to sign up for a newsletter. I don’t subscribe to author newsletters and am swamped with marketing stuff in my in-box. These days, you can’t visit a web site without a pop-up inviting you to sign up for a newsletter, so I suspect the days of effectiveness are at an end. That’s why I don’t do a newsletter. I don’t like them, so I doubt I’d do it well, and there are just so many out there.

I have considered maybe getting into podcasting. I don’t listen to them because I’d rather read information, but statistics are showing that there are a lot of people out there who prefer to get information this way. I have a background in radio news, so I’ve got the skillset. I just wonder what I’d say — the same kind of thing I blog about? Read book snippets? Pop culture discussion? Is that something people would be interested in?

Ditto with videos. Again, within my skillset, but my impulse is that I’d rather read an article with the same info than watch a video, and generally if there is only a video, I’ll ignore it, but I’m probably an outlier there. Would it be kind of like a TV newscast, only about other stuff?

I’m terrible at social media because I tend to treat it like real-world conversations, except it doesn’t work that way. People tend to like those people who sit and listen and nod during conversations, but on social media, no one knows you’re there. I guess the “like” button is the equivalent of the silent nod, but I keep forgetting to use it.

And I’m still not sure how doing these sorts of things would end up spreading the word farther because the only people likely to watch or listen would be those who already know who I am. I must keep pondering the concept of discoverability.

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