Publicity

Finding Things to Do

Part of my weekend was spent at a convention planning meeting. I’m part of the group that puts on FenCon, a science fiction convention in the Dallas area. The convention is in September, but we start work on it far earlier than that. My main role is with publicity, and something we’re looking at is how to get information to a broader group of people.

I used to work in public relations, but I haven’t had a job in that field since 2002. I’ve done some marketing communications stuff since then, but that was mostly things like writing sales materials and articles. Social media didn’t exist when I was doing PR. Blogs were just barely getting started. Public relations mostly meant trying to get stories into newspapers and magazines, on television and radio. That’s what I know how to do. But I don’t think a lot of people get their news that way anymore, especially younger people. That means I have no idea how to get information out to people in a way that they’ll see it. I guess that also applies to the way I market my books.

So, how do you find out about events that you might want to go to? Is there a place (online or otherwise) you go to when you’re looking for things to do?

And while I’m at it, have you heard about science fiction conventions? Do you know the difference between the “literary” fan-run conventions and the conventions like ComicCon, where the focus is on actors and autograph/photo opportunities?

When TV series have episodes involving the characters going to a convention, it bears no resemblance to what I’ve actually experienced, which makes me wonder how many people who aren’t already involved in that community have a sense of what it’s really about. Of course, each one is different and has its own character, but the Hollywood image is more of the media conventions, and not even entirely accurate about those.

I have dialed my participation in conventions back lately, mostly because they’re expensive and draining and I’m trying to look at new ways of doing things, but I do want to make the one I help run better and want to help more people learn about it because it is wonderful to find yourself among other people who like the same sort of stuff you do.

One Response to “Finding Things to Do”

  1. MC

    I’m a long-time follower of various authors’ blogs (and some twitter accounts), and over the years, I’ve learned about various conventions because these authors write about them in detail. (Mind you, I’ve never actually been to a convention.) Author accounts of why they go to certain conventions (or avoid others) are probably the most trustworthy kind of advertising, I think. An example is Seanan McGuire’s incredibly detailed livejournal post about how to survive the San Diego ComicCon.

    With respect to your own work, and finding new ways of doing things, why not become a member of the American Library Association and investigate librarian conventions? When librarians like a book, they are incredible promoters.

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