writing life
Marketing in the 80s
I may have discovered the secret to getting administrative and promotional work done: 80s music.
I love the writing part of a writing career. Making up stories is my comfort zone. It’s fun.
The business part of it, on the other hand, is less fun. I put off doing work like bookkeeping, responding to e-mails, and updating my website. Promotion and marketing is even worse. There are aspects of it that can be fun, but because the rest of it isn’t as much fun, I often don’t get any of it done. Part of it is that I’ve worked so hard to prioritize writing so that I don’t get sidetracked in meta-work — procrastination that feels like work but that doesn’t actually lead to a book being published — that I feel weird spending time on other things. And part of it was that my day job career was in public relations, and I hated it. Writing was my escape from my hated day job, both in giving me something else to focus on and in it being my escape plan to eventually have a career I enjoyed. I didn’t realize how much of a part of a writing career marketing and PR would be.
My promo efforts have been mostly haphazard and scattered. I do things when I absolutely have to do them, and I still let a lot slide. I complained about how little my publishers did to promote my books, but I’m just as bad. I keep saying I’m going to do more, and then it just doesn’t happen.
Supposedly, one good way to add a new habit is to combine it with either something you’re already doing or something you enjoy. That’s the “spoonful of sugar” approach. Make the thing you need to do more fun by adding it to something you look forward to.
Which brings me to 80s music. I was an 80s teenager (yes, I’m old). While I didn’t have the best time in high school, I still have a lot of fond memories associated with 80s music. I remember having the radio on in my bedroom when I was scribbling parts of stories in spiral notebooks or reading. Or I listened to the radio while driving the country roads when I finally got my driver’s license and was practicing. There are the songs on the soundtracks of the 80s movies I watched with friends in college. Besides, most of the music from that era is very happy-sounding (even if a large part of it boiled down to being peppy songs about fear of nuclear apocalypse).
The town where I live now doesn’t have much in the way of radio, since we’re surrounded by mountains. There is a local community radio station. It’s volunteer-run, and just about anyone in town can have a radio show. Half the people on my street have shows. This is the station I keep on in my car for when I’m running errands around town and it would be too much trouble to connect my phone each time I get in the car. It’s so random that you never know what you’re going to hear. You can go from old-school country to reggae to blues to French music, to jazz, to current alternative, but I discovered while running errands that on Friday mornings they have an 80s show from 10 to noon. I enjoy driving around town, bopping to songs I remember from high school and college, as well as some more obscure stuff they didn’t play on the radio in East Texas.
I can’t really write to music with lyrics, so I couldn’t listen to this music while writing, but it occurred to me that I could use this for admin/promo time. It’s something fun that I can’t listen to while writing fiction but that makes good background music for doing other work, and it means I have a scheduled, dedicated time for doing my promo work.
I’ve only been doing this for a few weeks, and I’ve had some other stuff going on most of those times (including today), so I don’t have hard numbers yet, but I’ve done a bit more promo stuff than I have in a long time. I’ve even gotten back to occasionally posting on Instagram, and I’ve done website updates. I’m actually looking forward to my admin time instead of putting it off and dreading it. After a few more weeks, if I don’t end up with more Friday funerals I have to sing for (not people I knew, but they need choir members), I may start seeing real results.
If you need the 80s power, you can actually stream this show at the station’s website (live and archived on demand). The list of shows is here, and this show is “Up in the Attic.” You can see how eclectic the lineup is at this station. “Big Pappy Turtleneck” is my next-door neighbor, and the hosts of Native America and The Horseshoe Lounge live at the end of the block, across the street from each other.




